Coleen Nolan’s recent televised revelation that she made a sex tape provides an interesting example of how talk and discourse is saturated with moral work. Her self-confession allowed for a host of consequential moral assumptions to be made about her making of a sex tape. These assumptions rest on the known-in-common attributes that are associated with gender categories. The apparent ‘shock’ experienced by her sons, panel and audience about the revelation allows us to see her actions as a ‘breach’ to the common-sense cultural knowledge about how ‘moral types of women’ (e.g. mothers) should behave.
Wowk’s (1984) research from a murder suspect interrogation and Stokoe’s (2003) neighbour disputes research provide interesting examples of this moral accountability in practice. Their data revealed that peoples’ perceptions of morality, in relation to women, were aligned with specific activities and characteristics for ‘good mothers’ (e.g. ‘sexually discreet’, ‘mother-as-childcarer’) and ‘bad mothers’ (e.g. ‘being overtly sexual’, ‘swearing’). They also found that moral judgments were often non-explicit and smuggled in through indirect references to illicit behaviour in order to subtly police moral boundaries. Coleen’s sons, the panel and the audience therefore, by their very (re)actions, can be seen to be unavoidably engaged in producing and sustaining a gendered moral order out of the particulars provided by Coleen.
Loose Women – Coleen Nolan
Coleen Nolan shocks the Loose Women TV audience – and her sons – as she admits to starring in a sex tape
Social Psychology and Discourse
Mothers, Single Women and Sluts: Gender, Morality and Membership Categorization in Neighbour Disputes