Tag Archives: republican

Priming racist symbol promotes racist voting

By: Erica Zaiser

Since the media is already beginning to review the last US presidential election in order to predict the next one, I thought it would be a good time to discuss a recent article in Political Psychology about the 2008 election. In their pre-election study, the researchers found that priming images of the confederate flag decreased white voters willingness to vote for Obama. Even when assessing a hypothetical black candidate, white participants evaluated the candidate more negatively after being exposed to the confederate flag. However, this wasn’t just an increase in negative attitudes in general, because there was no effect on attitudes towards white candidates.

This isn’t particularly surprising when you think about it. As the authors explain, by priming the confederate flag,  negative attitudes towards blacks are more accessible. However, these studies are good examples of how something somewhat obvious for psychologists in the lab is still striking when you think about the ramifications it can have in the “real world”. Especially when you realize that the results were controlling for political orientation and personal racial attitudes. So it wasn’t that people who already held strong racist views were reminded of their own beliefs; instead, people exposed to the image accessed a set of racist cultural beliefs that the flag represents, regardless of their personal attitudes towards race or politics.

I wanted to write about this because it’s interesting and important to be aware of. I am also worried that psychologists shouldn’t draw too much attention to this effect or we are going to see this type of priming used (or used more) on the campaign trail.

Read more: Exposure to confederate flag affects willingness to vote for Obama

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Jesus made me vote that way.

By, Adam K. Fetterman
It is Election Day 2010 and there are a variety of motivations people have to vote and how to vote. Many are angry and some are anxious and uneasy, according to Holly Bailey. Many conservative voters are angry at the Democrat controlled house and senate. Many liberals are upset about the lack of hope and change promised to them by President Barack Obama, regardless of how many of his promises he has acted on. Regardless of party, many voters are basically upset with the state of the country. For these reasons, people have a motivation to vote and to vote in a certain way. However, these may not be the only things influencing the way they vote.

According to research by Abraham Rutchick (2010), the place in which one votes can have a significant effect on the way one votes. What he found was that when voting in a church or exposed to Christian imagery, people tend to vote more conservatively. For example, people voting in a church tended to vote for conservative candidates and ban same-sex marriages, than those voting in secular locations (Rutchick, 2010). This is a very important finding. Churches are particularly popular polling locations. It has always seemed odd to vote in churches, but until now there has been no reason to not vote in churches. They are in the communities and can hold a lot of people. However, given the evidence of the influence, it seems that voting should be conducted in secular locations, away from the biasing influence of the churches. If not for this reason, then at least of the separation of church and state, even if the reasons are not apparent.

2010: A campaign year driven by conflicted emotions. By, Holly Bailey

Rutchick, A. M. (2010). Deus ex machina: The influence of polling place on voting behavior. Political Psychology, 31, 209-225.