Tag Archives: Emotion Motivation

Governments Sanction Happiness

EnthusiasticBillyMurrayA new political trend appears to be evolving—the search for happiness. A case in point is the country of Bhutan, which measures “gross national happiness” according to NPR and Sheldon and Lyubomirsky (2007). An NPR story reported how the country of Bhutan is growing alternative resources to reduce the cutting down of its forests. The depletion of forests may reduce the countries happiness the story reports. On the same note The Associated Press, reported that French President Sarkozy declared that happiness should be implemented as part of an economic indicator.  For instance, it is noted that factors such as “distribution of wealth and income, education, health and leisure” would be considered instead of GDP.

The search for happiness seems to be elusive even for those who study the concept, according to Sheldon and Lyubomirsky (2007). One similarity in the review was that happiness does depend on factors such as the distribution of wealth, income, education, health and leisure and so on. Sheldon and Lyubomirsky (2007) also noted however that when everything is equal other variables are more important. The authors conclude that the search for happiness starts at an individual level with consistent pursuit and appropriate goals. However the governments opening up the discussion may be the start of the pursuit of happiness.

square-eye Read more:  “Bhutan Hopes Bamboo Boosts National Happiness”

square-eye Read more: The Associated Press: Sarkozy wants happiness used as economic indicator.

square-eye Sheldon, K.M., Lyubomirsky, S. (2007) Is it possible to become happier? (And if so, how?)

add to del.icio.us add to blinkslist add to furl digg this add to ma.gnolia stumble it! add to simpy seed the vine add to reddit add to fark tailrank this post to facebook

Evaluating [bare] objects

Flugzeug-SicherheitsunterweisungA marketing campaign, including an airplane safety video from a New Zealand airline implements a strategy in hopes that passengers have a positive response and more importantly pay attention. A safety video presents a purportedly formally dressed flight crew. However a closer look reveals that the crew—presenting safety instructions—is wearing only body paint, nametags included. And while the crew delivers the safety information they playfully hint at the viewer to “take a closer look”.
To an unsuspecting observer the video is meant to add shock value while portraying a literal representation of the airlines marketing campaign. Additionally the video speaks to the evaluation of stimulus that may be appealing or demanding one’s attention.

Read more: Link to Reuters article


YouTube video


$1.99 De Houwer, J. (2009) How People Evaluate Objects? A Brief Review