Tag Archives: Cosmetic Surgery

Breast augmentation and female sexuality

The Daily Star and Daily Mail recently ran articles speculating whether Coleen Rooney had had a ‘boob job’. According to the Daily Star, apparently ‘Wayne splashed out £10,000 for his wife to have a breast enlargement as a present in the wake of allegations about him sleeping with prostitutes’. Whether Mrs Rooney has had cosmetic surgery on her breasts or not, breast augmentation tells us something about contemporary gender relations and specifically notions of femininity and female sexuality.

According to Bordo (1999: 283) the pornographisation of culture and changing media representations of girls’ and women’s bodies, since the 1950s, has meant that both girls/boys and wo/men have become socialized to expect to see female breasts as ‘glorious globes standing at attention even when supine’. She goes on to point out that ‘real breasts are the anomaly in visual culture today; it’s rather a shock when a naked actress lies down and her breasts flop off to the side. It doesn’t look right anymore’. What Bordo is arguing, is that the contemporary ‘idealised’ and ‘sexualised’ female body is one that doesn’t have ‘natural’ breasts, and as such, results in many girls and women being dissatisfied with their bodies. For some women at least, such dissatisfaction leads to breast augmentation. Indeed, statistics on plastic surgery in the UK (see link below) show many more women than men undergoing the surgeon’s knife, especially for breast enlargement.

Coleen’s £10k Boob Job

Plastic surgery in the UK

Cosmetic surgery

Ageing, beauty and women’s bodies

696px-Anti-aging_creamThe recent article in the Daily Mail newspaper ‘No longer the bees’ knees: Should any woman show her legs after 40?’ tells us much about the social expectations of feminine identities. In Western societies femininity is presented, in various media discourses (e.g. film, newspapers), in opposition to hegemonic masculine identities. Although media discourses constitute ‘ideal’ femininities, many women act upon and determine their own individual identities in relation to them. ‘Ideal’ femininity typically encompasses aspects of beauty, slenderness and stylishness, which are commonly linked to the youthful body. The individual can attempt to gain or maintain those aspects of femininity by consuming a myriad of anti-ageing and grooming products, cosmetics and various diet and exercise programmes. As social psychologists, understanding the pressure to conform these discourses exert on the individual, helps us understand the growth of more extreme forms of body maintenance such as eating disorders and cosmetic surgery.

square-eye Daily Mail ‘No longer the bees’ knees: Should any woman show her legs after 40?

square-eye Body talk: Questioning the assumptions in cognitive age

square-eye Body weight preoccupation in middle-age and ageing women: A general population survey