We live in a world afraid of getting older. Society constantly reminds us that aging is wrong and that a young look is the key to maintaining social status. Plastic surgery has become increasingly common, especially among the rich and famous. Although, some celebrities have defied this trend by publicly saying no to attempts to look younger than they are. But, because status is so dependent on beauty and youth, many just assume that eventually the pressure for celebrity staying power will cause them to change their minds. The only way to be accepted by new young fans is to look their age, right?
Not according to recent research. Schoemann and Branscombe (2010) have found that both men and women who try to appear younger than their ages are evaluated more negatively by young people than those who comfortably portray the age they are. The authors argue that older people posing as younger threaten the social identities of young people. So, those celebrities constantly trying to look younger than they are, may in fact be losing more fans than those who have staunchly said no to surgery and yes to aging naturally and gracefully.