One thing police officers can count on is people breaking the law. So in anticipation of seasonal bad drivers traveling across France police decided to ignore this tradition. In a tactical change the police officers are turning to a reward system—that’s right a reward system. Drivers following the rules will be stopped and rewarded. The prize for good driving is a gas voucher.
To explain this good driving campaign, Checkroun (2008) notes that individuals control their behavior when they are likely to lose or gain. However, people who speed usually weigh the consequences of either getting a speeding ticket or arriving somewhere on time and are likely to speed anyway. Additionally, factors such as “what in-group members identify with” are likely to shape, at times negatively, people’s perceptions of the campaign (Smith & Winnifred, 2009). So if the drivers view the campaign negatively the act of rewarding good drivers may actually increase speeding drivers. On the other hand, if most drivers view the campaign positively and the incentive is appealing then the campaign will likely succeed.