If you’re reading this blog, then chances are you’re a cool enough person to know that doppelganger-mania has taken over Facebook. Like most trends, only the coolest of Facebookers started doing it – uploading a picture of their supposed look-a-like-celebrity as their profile shot, that is – and then everyone else followed suit within a matter of a single week, just as the established conformity literature would predict. That’s not what is interesting here, however.
Have you taken a minute to consider which celebrities your Facebook friends are uploading as their look-a-likes? Do it now. Open a new window if you must, and browse through their recently updated profile pictures. You should soon notice that you are hard-pressed to find a single unattractive look-a-like celebrity posing as even your ugliest friend’s doppelganger. No one uploads Janet Reno, or Pee-wee Herman, or that cat lady who’s had one too many facelifts – unless of course they are trying to be ironic. In short, your friends are affiliating themselves with good-looking celebrities so that they can ultimately become grouped with higher status people and take on their attributes – perhaps even the non-physical ones. And although their intentions are pure and admittedly self-aggrandizing – in the end, they just want to be liked – this doppelganger trend might inevitably backfire, according to the social psychological research.
According to Sherif and Hovland (1961), changing other people’s perceptions of you can be compared to the act of stretching a rubber band – you can stretch the rubber band only so far so as to climb up the social ladder. Eventually, however, if you overstretch the rubber band, the ties will become too tenuous and the band will snap back – rendering contrast rather than assimilation with the intended target. In brief, if your doppelganger is too attractive, you will appear even less attractive than you already are. Therefore, so as to compel your friends to assimilate you with your celebrity “look-a-like” without hitting a point where they start to contrast you away from him or her, your strategy should be to stretch the rubber band as far as possible without breaking it. So if you think you look like Angelina Jolie, opt for Sarah Silverman; men, if you think you’re a dead-ringer for George Clooney, stay safe and upload Simon Cowell.