Daily Archives: October 14, 2009

Banksy vs. the ‘viewer’s maxim’

Banksy flower throwerIn some of my previous news edits, I have discussed how Harvey Sacks’ (1995) Membership Categorisation Analysis is a useful methodological apparatus for social psychologists wishing to examine the deployment of identity categories and the practices that get them produced. In this news edit I want to briefly outline one element of the ‘viewer’s maxim’ and suggest, some pieces of Banksy’s satirical graffiti trade on challenging its ‘relevance rules’.

Sacks argued that the everyday use of categories rely on some ‘relevance rules’. One of these is ‘that it proposes that for an observer of a category-bound activity, the category to which the activity is bound has a special relevance for formulating an identification of its doer’ (Sacks, 1995: 259). In other words, the identity (category) of the doer can be ascertained from seeing a category-bound activity being done.

Suppose you were to observe a person throwing flowers. You might expect the identity of the flower thrower to be a member of the category ‘romantic person’ or perhaps a ‘festival goer’ (e.g. The Lotus Throwing Festival in Bang Phli, Thailand). It is probably unlikely that you would expect to see a person dressed like the one in Banksy’s ‘flower thrower’ (see inset picture), presumably a member of the category ‘rioter’.

Since specific activities tend to be associated with particular category members, for the ‘viewer’s maxim’ to work, observations of these in practice necessarily produce expectations of normative behaviour. When a disjuncture occurs between activity and doer, we hold the doer accountable for their non-conformative behaviour. Of course with artwork, we can only question the motive of the artist for challenging what we expect to normatively see.

square-eyeSocial Psychology and Discourse

square-eyeThe Handbook of Discourse Analysis

square-eyeThe New Blackwell Companion to Social Theory

The Consequences of Our Responses to Acute Stress


Understanding the most effective ways to respond to and cope with stress has important implications for our longevity and well-being.  Acute stressors are immediate and temporary while chronic stressors are more prolonged and involve ongoing threat and arousal. With regard to acute psychological stress, past research has indicated that those who exhibit large physiological reactions (i.e., cardiovascular responses) are more susceptible to negative health outcomes such as hypertension. New evidence, however, casts doubt on the assertion that large physiological reactions to stress are always bad for health.  Carroll, Lovallo, & Phillips (2009) have shown that low reactivity to acute psychological stress is associated with a diverse set of negative outcomes including depression, weight gain, and compromised immunity. These findings make it much more difficult to label stress responses and coping strategies as “good” versus “bad” given that each seems to have both positive and negative consequences for one’s physiological and psychological well-being.



Stress 101



Carroll, Lovallo, & Phillips (2009)

add to del.icio.us    add to blinkslist    add to furl    digg this    add to ma.gnolia    stumble it!    add to simpy    seed the vine    add to reddit    add to fark    tailrank this    post to facebook