Want to find out your mood? Look it up online.

Very_happyConsider the culture of today after an event is given importance—we discuss our feelings and opinions on facebook, twitter or a blog. An article reported in Scientific American: 60 Second Science the new methods researchers are implementing to investigate group emotions in cyberspace. According to Scientific American: 60 Second Science, Michael Jackson’s death elicited sadness on the web, while a joyful and proud moment was experienced during the U.S. Presidential election on November 2008.

The website titled “We Feel Fine”, reported in Scientific American: 60 Second Science, breaks down feelings based on gender, nationality and age and many other demographics.

You don’t facebook, blog or twitter you say. No need. Identifying yourself with a social group is sufficient to arouse emotions about “group-relevant objects and events” writes Diane Mackie and colleagues.

Speed-Dating Scientific American: 60 Second Science story

Speed-Dating ‘We feel fine’ website

Speed-Dating $1.99 Mackie, D., Smith, E.R., & Ray, D.G. (2008) Intergroup Emotions and  Intergroup Relations

Speed-Dating Hogg, Michael A. and R. Scott Tindale (eds). Blackwell Handbook of Social  Psychology: Group Process. Blackwell Publishing, 2002.

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