Evaluating [bare] objects

Flugzeug-SicherheitsunterweisungA marketing campaign, including an airplane safety video from a New Zealand airline implements a strategy in hopes that passengers have a positive response and more importantly pay attention. A safety video presents a purportedly formally dressed flight crew. However a closer look reveals that the crew—presenting safety instructions—is wearing only body paint, nametags included. And while the crew delivers the safety information they playfully hint at the viewer to “take a closer look”.
To an unsuspecting observer the video is meant to add shock value while portraying a literal representation of the airlines marketing campaign. Additionally the video speaks to the evaluation of stimulus that may be appealing or demanding one’s attention.

Read more: Link to Reuters article


YouTube video


$1.99 De Houwer, J. (2009) How People Evaluate Objects? A Brief Review

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