Tag Archives: voters

Priming racist symbol promotes racist voting

By: Erica Zaiser

Since the media is already beginning to review the last US presidential election in order to predict the next one, I thought it would be a good time to discuss a recent article in Political Psychology about the 2008 election. In their pre-election study, the researchers found that priming images of the confederate flag decreased white voters willingness to vote for Obama. Even when assessing a hypothetical black candidate, white participants evaluated the candidate more negatively after being exposed to the confederate flag. However, this wasn’t just an increase in negative attitudes in general, because there was no effect on attitudes towards white candidates.

This isn’t particularly surprising when you think about it. As the authors explain, by priming the confederate flag,  negative attitudes towards blacks are more accessible. However, these studies are good examples of how something somewhat obvious for psychologists in the lab is still striking when you think about the ramifications it can have in the “real world”. Especially when you realize that the results were controlling for political orientation and personal racial attitudes. So it wasn’t that people who already held strong racist views were reminded of their own beliefs; instead, people exposed to the image accessed a set of racist cultural beliefs that the flag represents, regardless of their personal attitudes towards race or politics.

I wanted to write about this because it’s interesting and important to be aware of. I am also worried that psychologists shouldn’t draw too much attention to this effect or we are going to see this type of priming used (or used more) on the campaign trail.

Read more: Exposure to confederate flag affects willingness to vote for Obama

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Jesus made me vote that way.

By, Adam K. Fetterman
It is Election Day 2010 and there are a variety of motivations people have to vote and how to vote. Many are angry and some are anxious and uneasy, according to Holly Bailey. Many conservative voters are angry at the Democrat controlled house and senate. Many liberals are upset about the lack of hope and change promised to them by President Barack Obama, regardless of how many of his promises he has acted on. Regardless of party, many voters are basically upset with the state of the country. For these reasons, people have a motivation to vote and to vote in a certain way. However, these may not be the only things influencing the way they vote.

According to research by Abraham Rutchick (2010), the place in which one votes can have a significant effect on the way one votes. What he found was that when voting in a church or exposed to Christian imagery, people tend to vote more conservatively. For example, people voting in a church tended to vote for conservative candidates and ban same-sex marriages, than those voting in secular locations (Rutchick, 2010). This is a very important finding. Churches are particularly popular polling locations. It has always seemed odd to vote in churches, but until now there has been no reason to not vote in churches. They are in the communities and can hold a lot of people. However, given the evidence of the influence, it seems that voting should be conducted in secular locations, away from the biasing influence of the churches. If not for this reason, then at least of the separation of church and state, even if the reasons are not apparent.

2010: A campaign year driven by conflicted emotions. By, Holly Bailey

Rutchick, A. M. (2010). Deus ex machina: The influence of polling place on voting behavior. Political Psychology, 31, 209-225.

Gordon Brown– hot or not? Physical appearance and election outcomes

As David Cameron, Gordon Brown, and other candidates prepare for the UK general elections, voters must decide whom to support. Although political ideology is (hopefully) a major influence on voting habits, a number of other factors about the candidates may sway voters as well. For example, many election observers have noted the seeming link between candidate height and election outcome– with taller candidates winning more. The BBC recently reported on how lately UK candidates have been emphasizing their exercise routine and physical fitness to the public; perhaps hoping that physical fitness translates into a perception of leadership fitness for voters. Or, candidates may be hoping to boost their perceived attractiveness (since perceived attractiveness has been linked the perception of other positive trait attributes) by spending a few extra hours in the gym.

Much research on first impressions has reiterated the importance of physical features in influencing judgments about a number of traits, including competence– which is strongly linked to voter support. Research altering the images of famous US presidents showed that subtle changes to their faces could greatly change perceptions of them.  Recent research in Political Psychology tried to examine more specifically the ways that first impressions (non-verbal at least) might influence social judgments other than competence and how those judgments may influence actual election outcomes. Just as previous research has suggested, judgments of competence were highly positively correlated with winning in a real election. However, somewhat surprisingly, when paired with judgments of incompetence, judgments of physical attraction were actually correlated with a lesser chance of winning an election than judgement of incompetence alone. In other words, if a first impression of incompetence is made, being seen as physically attractive actually makes your chance of winning even worse. So, according to this research if candidates are hoping to boost their physical appeal in order to sway voters, maybe they ought to make sure they are being seen as relatively competent first.

Read More:

Mattes et al. (2010). Predicting Election Outcomes from Positive and Negative Trait Assessments of Candidate Images, Political Psychology, 31, 1.

BBC– The election fitness trail – exercising power or PR?

Keating et al. (2002). Presidential Physiognomies: Altered Images, Altered Perceptions. Political Psychology, 20, 3.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine