Tag Archives: priming

Jesus made me vote that way.

By, Adam K. Fetterman
It is Election Day 2010 and there are a variety of motivations people have to vote and how to vote. Many are angry and some are anxious and uneasy, according to Holly Bailey. Many conservative voters are angry at the Democrat controlled house and senate. Many liberals are upset about the lack of hope and change promised to them by President Barack Obama, regardless of how many of his promises he has acted on. Regardless of party, many voters are basically upset with the state of the country. For these reasons, people have a motivation to vote and to vote in a certain way. However, these may not be the only things influencing the way they vote.

According to research by Abraham Rutchick (2010), the place in which one votes can have a significant effect on the way one votes. What he found was that when voting in a church or exposed to Christian imagery, people tend to vote more conservatively. For example, people voting in a church tended to vote for conservative candidates and ban same-sex marriages, than those voting in secular locations (Rutchick, 2010). This is a very important finding. Churches are particularly popular polling locations. It has always seemed odd to vote in churches, but until now there has been no reason to not vote in churches. They are in the communities and can hold a lot of people. However, given the evidence of the influence, it seems that voting should be conducted in secular locations, away from the biasing influence of the churches. If not for this reason, then at least of the separation of church and state, even if the reasons are not apparent.

2010: A campaign year driven by conflicted emotions. By, Holly Bailey

Rutchick, A. M. (2010). Deus ex machina: The influence of polling place on voting behavior. Political Psychology, 31, 209-225.

Earning Moral Credit by Buying “Green”: South Park Was Right All Along!

Remember that episode of South Park when Kyle’s dad gets a hybrid car and suddenly begins to sport a “high and mighty” attitude? With Kyle and Ike in tow, Gerald rides around town in what appears to be Toyota Prius, insulting others who drive non-hybrids, bonding with fellow hybrid owners over their general awesomeness, and blatantly ignoring that “Ike is starving to death” in the backseat. In the bit linked here, the scene ends with Gerald setting off to give “awareness citations” to SUVs in the parking lot of the local hardware store.

The episode certainly got a good chuckle out of viewers – perhaps even some hybrid owners – but who knew at the time that this pattern of behavior was no joke? According to Nina Mazur and Chen-Bo Zhong of the University of Toronto’s Rotman School of Management, new research to be released this month in Psychological Science counterintuitively suggests that supposedly virtuous shopping can actually lead to immoral behavior. They find that although mere exposure to “green” products encourages people to be more altruistic, people who actually purchase these same products are more likely to act immorally or unethically after their purchase in the form of sharing less money with an anonymous partner and, in one study, actually cheating and stealing more money (compared to participants who made purchases at a conventional store). The researchers claim that whereas participants who are merely exposed to “green” products are primed with an air of social responsibility and moral capital, participants who actually get a chance to buy the product subsequently experience a phenomenon known as licensing. That is, a person who purchases a “green” product might come to feel that he has earned some sort of moral credential via the purchase, thereby giving him privilege to engage in future asocial and unethical behavior.

What do you think? Are you a purchaser of “green” products? If so, how many times did you congratulate yourself today on your awesomeness? And, while we’re at it, how many pennies did you steal this week from those nice little “give a penny, take a penny” pots at the local coffee shop? We now understand why you’re doing it, but luckily we don’t have to suffer the stench of your immorality over the exhaust of our Hummers and Jeep SRTs.

Thanks! Season 10: Smug Alert – Clips – South Park Studios

Do Green Products Make Us Better People?