Findings from the field of evolutionary psychology, and mate selection more specifically, would lead one to believe that what the opposite sex finds attractive should be most important in determining how one is affected by appearance-related comparison information. While attractiveness has become more important to both males and females, it seems that today women and men should be especially sensitive to what the opposite sex finds attractive. However, research on body image demonstrated that perceptions of what the opposite sex finds attractive differ from what the opposite sex actually finds attractive. Moreover, this misperception was present especially among women. That is, women think that men want women to be thinner than men actually want. This thin ideal is conveyed and reinforced by many social influences, including family, peers, schools, athletics, and health care professionals. Nevertheless, the loudest and most aggressive purveyors of images and narratives of ideal slender beauty are the mass media. Young people are bombarded with stick-thin models images that can distort how they feel about themselves. In sum, this “perfect” female body image promoted by magazines, television and films forces women to strive to be thin for the sake of being “ideal” among other women rather than being attractive to men .