Tag Archives: Group Processes

Express It As You Feel It

Airport_International_Terminal2As airlines cut budgets and reduce service with the excuse of re-structuring travelers are in turn being affected and expressing their opinion. It appears that people have plenty of frustrations to let out when discussing air travel. Indeed, delayed flights and being left stranded at airports can cause someone to have a low opinion of air travel. Reuters reported how after a flight a musician came to find that his guitar had been damaged. After a failed attempt at compensation the musician decided to do what musicians do best–write a song about the incident. In response to the video posted online, the airline company indirectly compensated the musician in the form of a charity donation.

Dissatisfaction with airlines is part of the norm among travelers resulting in websites such as FlyersRights.org and tripplersview.com dedicated to giving travelers a voice, reports Reuters. In addition, the report notes that the masses are finding other ways of protesting on sites such as twitter.

People manifesting their attitudes or distaste toward the airline companies is an example of Smith and Lewis’ (2009) concept of the attitude behavior relationship. If companies and organizations are making changes and the attitude of feeling short-changed becomes part of the norm people will do something about it, starting by expressing their dissatisfaction.

square-eye Read more: Link to Reuters article

square-eye $1.99Smith, J.R. & Louis, W. R. (2009). Group Norms and the   Attitude-Behavior Relationship

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Want to find out your mood? Look it up online.

Very_happyConsider the culture of today after an event is given importance—we discuss our feelings and opinions on facebook, twitter or a blog. An article reported in Scientific American: 60 Second Science the new methods researchers are implementing to investigate group emotions in cyberspace. According to Scientific American: 60 Second Science, Michael Jackson’s death elicited sadness on the web, while a joyful and proud moment was experienced during the U.S. Presidential election on November 2008.

The website titled “We Feel Fine”, reported in Scientific American: 60 Second Science, breaks down feelings based on gender, nationality and age and many other demographics.

You don’t facebook, blog or twitter you say. No need. Identifying yourself with a social group is sufficient to arouse emotions about “group-relevant objects and events” writes Diane Mackie and colleagues.

Speed-Dating Scientific American: 60 Second Science story

Speed-Dating ‘We feel fine’ website

Speed-Dating $1.99 Mackie, D., Smith, E.R., & Ray, D.G. (2008) Intergroup Emotions and  Intergroup Relations

Speed-Dating Hogg, Michael A. and R. Scott Tindale (eds). Blackwell Handbook of Social  Psychology: Group Process. Blackwell Publishing, 2002.