The Daily Star and Daily Mail recently ran articles speculating whether Coleen Rooney had had a ‘boob job’. According to the Daily Star, apparently ‘Wayne splashed out £10,000 for his wife to have a breast enlargement as a present in the wake of allegations about him sleeping with prostitutes’. Whether Mrs Rooney has had cosmetic surgery on her breasts or not, breast augmentation tells us something about contemporary gender relations and specifically notions of femininity and female sexuality.
According to Bordo (1999: 283) the pornographisation of culture and changing media representations of girls’ and women’s bodies, since the 1950s, has meant that both girls/boys and wo/men have become socialized to expect to see female breasts as ‘glorious globes standing at attention even when supine’. She goes on to point out that ‘real breasts are the anomaly in visual culture today; it’s rather a shock when a naked actress lies down and her breasts flop off to the side. It doesn’t look right anymore’. What Bordo is arguing, is that the contemporary ‘idealised’ and ‘sexualised’ female body is one that doesn’t have ‘natural’ breasts, and as such, results in many girls and women being dissatisfied with their bodies. For some women at least, such dissatisfaction leads to breast augmentation. Indeed, statistics on plastic surgery in the UK (see link below) show many more women than men undergoing the surgeon’s knife, especially for breast enlargement.
Coleen’s £10k Boob Job
Plastic surgery in the UK
Having read the previous post ‘Dining with death’ I thought I’d offer a short gendered perspective on vegetarianism.
It is no accident that in Western cultures the vast majority of vegetarians are women – only about 30% are men. One of the key reasons for this is that there is a strong link between the eating of animal flesh and maleness (Potts and Parry, 2010). So entrenched is this connection that men’s consumption of meat is seen as an exemplar of normative masculinity (Sobal, 2005). Indeed it is widely considered to be an essential sustenance for the healthy male body. Red meat in particular is seen as important for men because it consists of muscle (much like the prototypical image of the male body), which provides for strength, energy and virility. Red meat is frequently eaten in a semi-cooked or near raw state with signs of blood thereby symbolising vitality and strength (Potts and Parry, 2010).
Eating red meat in a more or less raw state also enables a power relationship to be formed between the slaughtered animal and the consumer that links to masculine power and domination over nature (Fiddes, 1991). A refusal to consume meat thereby signals the opposite of red-blooded masculinity – femininity. Such gendered notions are often expressed in the media by ‘hunter-gatherer’ metaphors (Gough, 2007). Not surprisingly then, fewer men than women are vegetarian. Vegetarian men typically come under more scrutiny than women and often bear the brunt of ridicule for their choice of food.
Posted in Culture and Diversity, Gender, Health
Tagged Femininity, Gender, hunter-gatherer, Masculinity, meat consumption, muscle, strength, Vegetarianism, vitality
Tim Lott’s recent article ‘Men are suffering a depression epidemic…’ in the Daily Mail argues that one of the causes of men’s depression is the fluidity of the roles they are ‘expected to play in modern life, both professionally and emotionally, and as fathers and husbands’, which ‘can lead to a lot of painful doubt about what the role of a man actually is’. That is, men are ‘expected to be strong yet sensitive, successful but not materialistic, caring yet masculine’. Whether it is fair, as he does, to blame women for this is a moot point. However, the article does provide an interesting example of how ideological dilemmas may affect mental health.
Billig et al (1988) first introduced the concept of ideological dilemmas in a book with the same name. Their aim was to make a contribution to the debate surrounding the nature of ideology by questioning the notion that ideologies are always constituted by integrated and coherent sets of ideas. Although they did not deny that ideologies could conform to this classical Marxist definition, they argued that a different kind of ideology existed. These ‘lived’ ideologies are the beliefs, values and practices of a given society. In other words, these ideologies are a society’s ‘common sense’ ways of doing things. Unlike their Marxist counter-parts, these ideologies are often characterized by inconsistency, fragmentation and contradiction, which do not provide clear and concise ways for people to think and act. Billig et al (1988) provide numerous examples, such as the dilemma between ‘many hands make light work’ and ‘too many cooks spoil the broth’, or, ‘look before we leap’ and ‘he who hesitates is lost’.
Edley (2001) argues that the concept of ideological dilemmas can also inform our understanding of gender and gender relations. One such example is the dilemma of work versus family. That is, how do mothers and fathers fulfill their career aspirations as well as their parental obligations, and also find time to develop their own relationship by having quality time together away from the demands of children and work? In addition, men are today, confronted as never before with mediated messages that invite them to openly confront their emotions, be sensitive, caring and feel comfortable seeking help, whilst at the same time they are expected to be appear powerful, strong and self-reliant (Gough, 2009). It is these ideological dilemmas that Lott and MIND identify as often leading to men suffering depression.
Men are suffering a depression epidemic too… and some of it is caused by women
MIND – Men’s mental health
Ideological Dilemmas: A Social Psychology of Everyday Thinking
Gender fatigue: The ideological dilemma of gender neutrality and discrimination in organisations