The vuvuzela, a plastic horn, has become the official villain of the 2010 World Cup. There was a debate about whether vuvuzela should be banned before the World Cup. Recently, FIFA president Sepp Blatter cleared the air on Monday, saying he fully supported the use of vuvuzelas and that it would be disrespectful for FIFA to come in and change an African tradition. It will always be difficult and controversy to make the banning decision. On the one hand, the vuvuzela makes life difficult for players and audiences, both at the match or watching from home. Players have trouble hearing the whistle or their teammates, audiences at home have trouble hearing the commentary on TV, and chanting fans at the match are drowned out by the monotonous vuvuzelas. However, as Trmon Zamba, a South African fan, said “It’s our culture. It can be loud, but it’s good for us supporters.”
People may wonder, dose every South African fan really enjoy the noise made by vuvuzela. Probably not. However, because the vuvuzela has been determined by the South African culture to be the “right” way to show fans’ supports in that situation, personal value and preference do not matter anymore. Psychological research has shown that the psychological processes that shape the effects of personal values on behavior are strongly affected by the social context in which people operate. These processes are strongly cultural bound. As previous research has showed, one of the best-known factors believed to moderate the effect of personal attributes is ‘situational strength’: when the social context provides uniform expectations regarding appropriate behavior, the situation is defined as strong. In strong situations, all people follow the same course of action, and there is little variation in behavior. Thus, let’s face it. The vuvuzela which is rooted in South African tradition has been considered as an appropriate way to show fans’ passion and supports in its culture. No matter people like it or not, fans of every team will keep blowing them delightedly to show support for their national teams in this World Cup.