In a society saturated with technology individuals must find a reason (or not) to justify their purchase. Gadgets nowadays come in all shapes and sizes and with all sorts of features and applications. Indeed, the more novel the device the more press it receives, and if curiosity is aroused, then perhaps there will be more buyers as well. The topic of discussion is the iPad, and following the anticipation people have either settled on buying the device or not.
The New York Times produced a video asking people on the street if they were going to buy the iPad. Some people rejected the idea completely citing that the device is “in-betweener”; that is, a device that can do a task that other devices already do. Yet, another group of people noted that they were willing to purchase the gadget because it is different.
The reason why the gadget might be getting mixed feedback is precisely because the technology is novel. Viscerally people who are getting put off by the novelty of the device might be experiencing anxiety (Maner, 2009). Perhaps these are the individuals The New York Times notes that are not quite sure what to do with the device. On the opposite side of the spectrum, individuals who find the device appealing are attracted to its uniqueness. These same individuals tend to be curious and are trying out new things (Silvia & Kashdan, 2009). Although the approach-avoidance dimension can be applied to many things in this instance it is the allure of technology.