Self-Serving Biases Influence Preventative Health Behaviors

423px-Influenza_virus_research

The upcoming cold and flu season promises to be a trying one. In addition to dealing with the usual aches, pains, and discomfort associated with illness this time of year many are becoming anxious over the resurgence of the swine flu. Symptoms that normally would not cause fear or panic are likely to be over scrutinized sending an abundance of patients to hospitals, clinics, and doctor’s offices over the next few months. While vaccines will be available in mid-October, psychologists have an interesting take on who is most likely to take advantage of them. Research has shown that while most people were biased in thinking that their health was superior to others, those who expressed the intention to get inoculated among other things expressed lower levels of health bias (Larwood, 2006). Self-serving biases are associated with a variety of positive and negative outcomes for the self, but in this case overconfidence could be deadly.

square-eye

Swine Flu: A Field Study of Self-Serving Biases

square-eye

Preparing for a Stressful Flu Season

add to del.icio.us add to blinkslist add to furl digg this add to ma.gnolia stumble it! add to simpy seed the vine add to reddit add to fark tailrank this post to facebook

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s